Hi, I’m Matías.

I work across product, design, and technology—helping ideas take form and teams move forward. I’ve led projects in pet genetics, built internal systems, shipped apps, and shaped new ventures from scratch. Most of my work sits at the intersection of thoughtful systems, clear communication, and human-centered outcomes.

Right now, I’m leading D2C digital product initiatives at Basepaws, a Zoetis (ZTS) company. On the side, I’m building a a creative studio for people who’d rather make something meaningful than chase growth for growth’s sake. More on this to come.

I’ve launched things that scale and things that don’t. I’ve led roadmaps, designed onboarding flows, written manifestos, and occasionally broken a few systems to build better ones.

I’m also deeply into bread, coffee, and the kind of slow practices that remind you you’re alive. I live in Santa Fe, Argentina, with my partner and our daughter. We’re figuring it out together.

You can reach out to me on X, LinkedIn, or just shoot a plain old e-mail.

What I’m Thinking About Now (Nov 25 version)

• Learning to manage pace, to know when to move fast and when to slow down, without slipping into constant rush or paralysis.
• How AI changes the craft of building things, and how to keep intent, care, and human judgment at the center.
• What pet health could look like when genetics, wearables, behavior, and vet workflows finally speak the same language.
• My partner, daughter, and daily rituals: bread, coffee, and running.

What I believe in

• I care about how things are made, not just what gets made.
• Doing things well, from the aesthetic to the technical, is a form of respect.
• A good system or product doesn’t simplify the world. It makes it more legible. It helps us see patterns.
• I’m skeptical of empty corporate lines. I’d rather see purpose reflected in how we build, how it communicates, and how it holds up over time.
• What matters most is rarely built alone.
• Building is a duty.