Hi, I’m Matías.

I work across product, design, and technology—helping ideas take form and teams move forward. I’ve led projects in pet genetics, built internal systems, shipped apps, and shaped new ventures from scratch. Most of my work sits at the intersection of thoughtful systems, clear communication, and human-centered outcomes.

Right now, I’m leading D2C digital product initiatives at Basepaws, a Zoetis (ZTS) company. On the side, I’m building a a creative studio for people who’d rather make something meaningful than chase growth for growth’s sake. More on this to come.

I’ve launched things that scale and things that don’t. I’ve led roadmaps, designed onboarding flows, written manifestos, and occasionally broken a few systems to build better ones.

I’m also deeply into bread, coffee, and the kind of slow practices that remind you you’re alive. I live in Santa Fe, Argentina, with my partner and our daughter. We’re figuring it out together.

You can reach out to me on X, LinkedIn, or just shoot a plain old e-mail.

What I’m Thinking About Now (Apr 25 version)

• How AI reshapes creativity, process, and value
• Sitting with the hard questions at Basepaws: what pet genetics really means to families, how vets fit into the story, and what it takes to build something that lasts
• Crafting a new studio culture where process serves the work—not the other way around—and where humans come first
• Creating apps for personal use: from intermittent fasting trackers to small wins journals
• Protecting energy and pace—how to build without burning out
• My partner, daughter, and daily rituals—bread, coffee, and workouts—as anchors in an uncertain world