“Esse est percipi (to be is to be photographed) was the beginning, middle, and end of our singular idea of the world. In the past of mine, people were naïve; they believed that certain merchandise was good because it’s own makers claimed so over and over again. Robberies were also frequent, though everyone knew that the possession of money brings no greater happiness or peace of mind.”

Jorge Luis Borges, “Utopia of a Tired Man”